Whole-family approach to agricultural market success

dc.creatorApa, Taaloga
dc.creatorBoto, Isolina
dc.creatorAddison, Chris
dc.creatorJejov, Emil
dc.creatorSenou, Osseni
dc.date2019-05-16
dc.date2019-05-16T15:11:42Z
dc.date2019-05-16T15:11:42Z
dc.date.accessioned2026-06-27T19:00:34Z
dc.descriptionThis brief describes how Women in Business Development Incorporated (WIBDI), a non-profit organisation in Samoa, works with farming families to produce highvalue products for local and global markets. Shifting away from a women-focused approach, WIBDI now uses an approach that involves the whole family, keeping all family members on board. It has also invested in digital applications and resources to increase the efficiency of operations, profile the producers and their products, and facilitate engagement with markets and customers.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/101284
dc.identifier.urihttp://hdl.handle.net/123456789/168102
dc.languageen
dc.publisherTechnical Centre for Agricultural and Rural Cooperation
dc.rightsOpen Access
dc.sourceApa, Taaloga; Boto, Isolina; Addison, Chris; Jejov, Emil; Senou, Osseni. 2019. Whole-family approach to agricultural market success. CTA Technical Brief 27. Wageningen, The Netherlands: CTA
dc.subjectgender
dc.titleWhole-family approach to agricultural market success
dc.typeBrief

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