Transformation of the Thai broiler industry

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dc.creatorChokesomritpol, Phunjasit
dc.creatorNaranong, Viroj
dc.creatorKennedy, Adam
dc.date2018-11-02
dc.date2024-06-21T09:05:34Z
dc.date2024-06-21T09:05:34Z
dc.date.accessioned2026-06-27T15:09:21Z
dc.descriptionThe Thai broiler industry is an innovative and successful story of transformation from a traditional “backyard” production system to a fully industrialized agri-industry. It is among the first agricultural products in Thailand that developed into a modern value chain that is fully integrated and able to expand its production to keep prices in check whilst making chicken the go-to source of protein. Highlighted by its expansion into regional and global markets through trades and investments, the success of the industry is largely a result of strong and visionary business models that calculated risks yet were clear on their objectives on how to secure emerging markets. This paper describes the development of the Thai broiler industry, documenting its path and reasons behind its success. Focus is particularly placed on the Thai industry’s leader, Charoen Pokphand Group (C.P.), and its business decisions over the years that enabled the company to gain a foothold in the highly competitive international market for chicken meat.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/146012
dc.identifier.urihttp://hdl.handle.net/123456789/96181
dc.languageen
dc.publisherInternational Food Policy Research Institute
dc.relationhttps://hdl.handle.net/10568/149788
dc.relationhttps://hdl.handle.net/10568/149378
dc.relationhttps://doi.org/10.2499/9780896291669rr157
dc.relationhttps://doi.org/10.35188/UNU-WIDER/2018/529-9
dc.rightsOpen Access
dc.sourceChokesomritpol, Phunjasit; Naranong, Viroj; and Kennedy, Adam. 2018. Transformation of the Thai broiler industry. IFPRI Discussion Paper 1765. Washington, DC: International Food Policy Research Institute (IFPRI). https://hdl.handle.net/10568/146012
dc.subjectvalue chains
dc.subjectpoultry
dc.subjectexports
dc.subjecteconomic development
dc.subjectcommercial farming
dc.subjectagricultural development
dc.subjectlivestock
dc.subjectanimal protein
dc.titleTransformation of the Thai broiler industry
dc.typeWorking Paper

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)