Which Livestock Production Methods Matter Most to Consumers?

dc.creator	Brooks, Kathleen R.
dc.creator	Ellison, Brenna
dc.date	2017-04-01T20:13:51Z
dc.date.accessioned	2026-07-09T08:09:21Z
dc.description	Consumers are becoming increasingly interested in how their food is produced. Many studies have focused on consumers’ preferences and willingness-to-pay for specific production method claims; however, few studies have asked consumers to prioritize (rank) the importance of different production method claims. In this study, we use a best-worst scaling approach to have consumers rank the importance of seven common production method claims across four product types: beef, milk, chicken, and eggs. Results of the study show that consumers often prefer specific individual claims (e.g., animals were not treated with growth hormones, no GMOs used in production) as opposed to broader, more encompassing claims (such as product is certified organic). Additionally, the majority of preference shares were captured by the top three claims, so livestock producers could utilize this information to optimize their current labeling schemes.
dc.identifier	doi:10.22004/ag.econ.173517
dc.identifier	https://ageconsearch.umn.edu/record/173517/files/production%20methods%20best%20worst%20draft2.pdf
dc.identifier	http://ageconsearch.umn.edu/record/173517
dc.identifier.uri	http://hdl.handle.net/123456789/596092
dc.language	eng
dc.publisher
dc.source	http://ageconsearch.umn.edu/record/173517
dc.title	Which Livestock Production Methods Matter Most to Consumers?
dc.type	Text

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