Behavioral market intelligence and its implications for seed systems development

Vista sencilla de ítem
dc.creatorTrachtman, Carly
dc.creatorKramer, Berber
dc.creatorDemont, Matty
dc.date2022
dc.date2023-02-03T08:30:19Z
dc.date2023-02-03T08:30:19Z
dc.date.accessioned2026-06-27T15:10:58Z
dc.descriptionIn many countries, varietal turnover rates are stubbornly low in seed systems that target smallholder farmers. While there are several factors that contribute to low turnover, two important behavioral factors that limit adoption of new varieties are the difficulties that farmers may face in learning about new varieties and their hesitancy to assume risks associated with investing in new varieties. In this brief, we review part of the literature on behavioral constraints that result in slow varietal turnover and discuss the interventions that the CGIAR Initiative on Market Intelligence and Product Profiling for Impactful Breeding will be testing to overcome these behavioral barriers. We highlight areas for innovation to facilitate farmers’ learning about new varieties, including leveraging social networks and information and communication technologies (ICT), and to strengthen farmers’ ability to manage risks associated with investing in new varieties, including facilitation of experimentation, insurance and consumer marketing.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/128427
dc.identifier.urihttp://hdl.handle.net/123456789/96974
dc.languageen
dc.publisherCGIAR System Organization
dc.rightsOpen Access
dc.sourceTrachtman, C., Kramer, B. and Demont, M. 2022. Behavioral market intelligence and its implications for seed systems development. Market Intelligence Brief Series 3. Montpellier: CGIAR.
dc.subjectmarket intelligence
dc.subjectseed systems
dc.subjectvarieties
dc.subjectlearning
dc.subjectsocial networks
dc.subjectconstraints
dc.subjectsmallholders
dc.subjectinformation and communication technologies
dc.titleBehavioral market intelligence and its implications for seed systems development
dc.typeBrief

Archivos

Colecciones

Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)