Anchoring bias in recall data: Evidence from Central America

dc.creatorGodlonton, Susan
dc.creatorHernandez, Manuel A.
dc.creatorMurphy, Mike
dc.date2018-03-01
dc.date2024-06-21T09:05:11Z
dc.date2024-06-21T09:05:11Z
dc.date.accessioned2026-06-27T14:59:56Z
dc.descriptionSelf-reported retrospective survey data is widely used in empirical work but may be subject to cognitive biases, even over relatively short recall periods. This paper examines the role of anchoring bias in self-reports of objective and subjective outcomes under recall. We use a unique panel-survey dataset of smallholder farmers from four countries in Central America collected over a period of three years. We exploit differences between recalled and concurrent responses to quantify the degree of mental anchoring in survey recall data. We assess whether respondents use their reported value for the most recent period as a cognitive heuristic when recalling the value from a previous period, while controlling for the value they reported earlier. The results show strong evidence of sizeable anchoring bias in self-reported retrospective indicators for both objective measures (income, wages, and working hours) and subjective measures (reports of happiness, health, stress, and well-being). We also generally observe a larger bias in response to negative changes for objective indicators and a larger bias in response to positive changes for subjective indicators.
dc.identifierhttps://hdl.handle.net/10568/145855
dc.identifier.urihttp://hdl.handle.net/123456789/91617
dc.languageen
dc.publisherWiley
dc.relationhttps://hdl.handle.net/10568/146341
dc.rightsOpen Access
dc.sourceGodlonton, Susan; Hernandez, Manuel A.; and Murphy, Mike. 2018. Anchoring bias in recall data: Evidence from Central America. American Journal of Agricultural Economics 100(2): 479-501. https://doi.org/10.1093/ajae/aax080
dc.subjectmicroeconomics
dc.subjectdata analysis
dc.subjectsurveys
dc.subjectanchoring
dc.subjectdata collection
dc.subjectcapacity development
dc.subjectsmallholders
dc.subjecterrors
dc.titleAnchoring bias in recall data: Evidence from Central America
dc.typeJournal Article

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