Local Foods Marketing Channels Encompass a Wide Range of Producers
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Farmers selling locally grown food through farmers’ markets, roadside
stands, and other local food outlets account for a small, but growing, segment
of U.S. agriculture. Consumer demand for locally produced food is driven by
demand for freshness, support for the local economy, and personal communication
with the producer (see “Varied Interests Drive Growing Popularity of Local Foods” in the December 2010 issue of Amber Waves).