Teaching Innovation as Part of an Agribusiness Curriculum

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dc.creatorTilley, Marcia L.
dc.creatorTilley, Daniel S.
dc.creatorYiannaka, Amalia
dc.creatorHolcomb, Rodney B.
dc.creatorHoward, Wayne H.
dc.creatorWeckler, Paul
dc.creatorCavaletto, Richard
dc.creatorZohns, Mark
dc.creatorSitton, Shelly
dc.creatorBlackwell, Cindy
dc.creatorDelahoussaye, Ronald
dc.creatorJones, David
dc.date2017-04-01T20:10:46Z
dc.date.accessioned2026-07-09T02:46:56Z
dc.descriptionInnovation is critical to the survival of agricultural businesses in the U.S. yet few universities have classes in their curricula that focus on innovation and innovation management. Innovation includes developing new processes and concepts and taking products based on those ideas to market. By its nature, innovation generally involves technical components, market assessment, business analysis, and implementation strategies that include marketing campaigns to a target market. As a result, if innovation is going to be experientially taught to students, the class will likely need to include concepts from multiple disciplines. The objectives of this paper are to present an outline of capstone/senior design classes designed to cause students to learn innovation by participating in interdisciplinary teams working with real companies on the development of new product innovation.
dc.identifierdoi:10.22004/ag.econ.6153
dc.identifierhttps://ageconsearch.umn.edu/record/6153/files/469555.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/6153
dc.identifier.urihttp://hdl.handle.net/123456789/519914
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/6153
dc.titleTeaching Innovation as Part of an Agribusiness Curriculum
dc.typeText

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