C’est la vie! Mixed impacts of an edutainment television series in West Africa

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dc.creatorDione, Malick
dc.creatorHeckert, Jessica
dc.creatorHidrobo, Melissa
dc.creatorle Port, Agnes
dc.creatorPeterman, Amber
dc.creatorSeye, Moustapha
dc.date2026-06
dc.date2026-02-23T16:26:09Z
dc.date2026-02-23T16:26:09Z
dc.date.accessioned2026-06-27T15:17:27Z
dc.descriptionEdutainment is a promising tool for changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular West African television series, C’est la vie!, delivered through film clubs targeted at adolescent girls and young women in rural Senegal. We examine impacts on violence against women and girls and sexual and reproductive health. Results show C’est la vie! improved knowledge on both domains three months after film clubs ended, as well as violence-related attitudes nine months later, however, had no impact on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts. Our findings suggest that edutainment is an engaging way to reach viewers on sensitive themes, however more evidence is needed on how to effectively deliver edutainment content for sustained behavior change at scale.
dc.identifierhttps://hdl.handle.net/10568/181815
dc.identifier.urihttp://hdl.handle.net/123456789/100110
dc.languageen
dc.publisherElsevier
dc.relationhttps://doi.org/10.2499/p15738coll2.137017
dc.relationhttps://www.ifpri.org/blog/cest-la-vie-impact-evaluation-senegalese-edutainment-series-influence-gender-and-violence/
dc.relationhttps://doi.org/10.1186/s12889-022-13570-6
dc.relationhttps://doi.org/10.1093/wber/lhae039
dc.relationhttps://voxdev.org/topic/institutions-political-economy/cest-la-vie-how-popular-west-african-edutainment-series
dc.rightsOpen Access
dc.sourceDione, Malick; Heckert, Jessica; Hidrobo, Melissa; le Port, Agnes; Peterman, Amber; and Seye, Moustapha. 2026. C’est la vie! Mixed impacts of an edutainment television series in West Africa. Journal of Development Economics 182(June 2026): 103748. https://doi.org/10.1016/j.jdeveco.2026.103748
dc.subjecteducation
dc.subjecttelevision
dc.subjectmass media
dc.subjectimpact assessment
dc.subjectsocial impact assessment
dc.subjectrandomized controlled trials
dc.subjectviolence
dc.subjecthealth
dc.subjectgender-based violence
dc.subjectreproductive health
dc.subjectadolescents
dc.titleC’est la vie! Mixed impacts of an edutainment television series in West Africa
dc.typeJournal Article

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)