A Survey of Greek Agricultural E-Markets

Manouselis, Nikos; Konstantas, A.; Palavitsinis, N.; Costopoulou, Constantina; Sideridis, Alexander B.

A Survey of Greek Agricultural E-Markets

Autores

Manouselis, Nikos

Konstantas, A.

Palavitsinis, N.

Costopoulou, Constantina

Sideridis, Alexander B.

Descripción

The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.