Mobile Applications for Agriculture and Rural Development

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dc.creatorQiang, Christine Zhenwei
dc.creatorKuek, Siou Chew
dc.creatorDymond, Andrew
dc.creatorEsselaar, Steve
dc.date2015-05-19T15:24:27Z
dc.date2015-05-19T15:24:27Z
dc.date2012-05
dc.date.accessioned2026-07-01T00:32:19Z
dc.descriptionThe dynamic growth of mobile communications technology is creating opportunities for economic growth, social empowerment, and grassroots innovation in developing countries. One of the areas with the greatest potential impact is in the contribution that mobile applications can make to agricultural and rural development (ARD), by providing access to information, markets, and services to millions of rural inhabitants. For both agricultural supply and demand, mobile phones can reduce waste, make delivery more efficient, and forge closer links between farmers and consumers. This report provides policymakers and development practitioners with a guide that facilitates the development and deployment of mobile applications for ARD. It also informs their understanding of the key drivers for promoting such applications and services in their countries. Using James Moore’s (1996) revised definition of ecosystems: economic communities based on interacting organizations and individuals the report identifies a wide range of players in the ecosystem for m-ARD apps, such as mobile network operators, m-app (mobile applications) providers, content providers, and various types of users. M-apps are software designed to take advantage of mobile technology and can be developed for technology besides mobile phones. But mobile phones have many key advantages: affordability, wide ownership, voice communications, and instant and convenient service delivery. As a result, there has been a global explosion in the number of m-apps, facilitated by the rapid evolution of mobile networks and by the increasing functions and falling prices of mobile handsets. M-apps are markedly different in developing countries because they typically run on second-generation (2G) phones rather than smartphones, which are far more common in developed countries. The report reviews country examples and extracts policy lessons and good practices. It also presents detailed studies of cases from Kenya, Philippines, and Sri Lanka, as well as summarizes 92 case studies from Africa, Asia, and Latin America. The goal is to provide a comprehensive understanding of the development impact, ecosystem, and business models for mobile applications in ARD. The report is intended to complement the recent ICT in Agriculture eSourcebook. One of the main findings is that an enabling platform (or platforms) is probably the most important factor for the development of m-ARD apps. Platforms can facilitate interactions among ecosystem players, increase access to users, provide technical standards, and incorporate payment mechanisms.
dc.formatapplication/pdf
dc.formattext/plain
dc.identifierhttp://documents.worldbank.org/curated/en/2015/05/24442715/mobile-applications-agriculture-rural-development
dc.identifierhttps://hdl.handle.net/10986/21892
dc.identifier10.1596/21892
dc.identifier.urihttp://hdl.handle.net/123456789/405610
dc.languageEnglish
dc.languageen_US
dc.publisherWorld Bank, Washington, DC
dc.rightsCC BY 3.0 IGO
dc.rightshttp://creativecommons.org/licenses/by/3.0/igo/
dc.rightsWorld Bank
dc.subjectCOMPUTING DEVICES
dc.subjectMOBILE APPLICATIONS
dc.subjectFINANCIAL SERVICES
dc.subjectENABLING ENVIRONMENTS
dc.subjectE-MAIL
dc.subjectEQUIPMENT
dc.subjectCUSTOMER
dc.subjectMATERIALS
dc.subjectSEARCH
dc.subjectINTERFACES
dc.subjectGOVERNMENT FUNDING
dc.subjectINFORMATION FLOWS
dc.subjectVIDEO
dc.subjectMONITORING
dc.subjectISP
dc.subjectCONSULTANTS
dc.subjectTRANSMISSION
dc.subjectCAPACITY BUILDING
dc.subjectSTORAGE FACILITIES
dc.subjectTRACEABILITY
dc.subjectPRICE
dc.subjectJOINT VENTURES
dc.subjectCREDIT CARD
dc.subjectMANAGEMENT SYSTEMS
dc.subjectINFORMATION SYSTEMS
dc.subjectPRODUCT DEVELOPMENT
dc.subjectCASH FLOWS
dc.subjectE-GOVERNMENT
dc.subjectCOMPUTER
dc.subjectCOMMUNICATIONS
dc.subjectDATA
dc.subjectADVERTISING
dc.subjectBUSINESS PARTNERS
dc.subjectCOMMERCE
dc.subjectINFORMATION SERVICES
dc.subjectCUSTOMIZATION
dc.subjectTARGETS
dc.subjectINTEGRATION SOLUTIONS
dc.subjectMOBILE NETWORK
dc.subjectCONTENT PROVIDERS
dc.subjectFINANCIAL INSTITUTIONS
dc.subjectBUSINESS SERVICES
dc.subjectBUYERS
dc.subjectINFORMATION SERVICE
dc.subjectCONSULTANT
dc.subjectWIRELESS DEVICES
dc.subjectWEB
dc.subjectPENETRATION RATE
dc.subjectE-MARKETPLACE
dc.subjectMATERIAL
dc.subjectRFID
dc.subjectEMPLOYMENT CREATION
dc.subjectCAPITAL INVESTMENTS
dc.subjectTRANSACTIONS
dc.subjectPROJECT MANAGEMENT
dc.subjectBROADCAST
dc.subjectHUMAN CAPITAL
dc.subjectMARKET POTENTIAL
dc.subjectBUSINESS OPERATIONS
dc.subjectINSPECTION
dc.subjectPROCUREMENT
dc.subjectBUSINESS PLAN
dc.subjectGLOBAL MARKET
dc.subjectFINANCIAL TRANSACTIONS
dc.subjectPAYOUT
dc.subjectIMPACT ASSESSMENTS
dc.subjectSOFTWARE
dc.subjectBEST PRACTICES
dc.subjectCELLPHONE
dc.subjectMARKET PRICES
dc.subjectBUSINESS DEVELOPMENT
dc.subjectMOBILE PHONE
dc.subjectCOMMUNICATIONS TECHNOLOGIES
dc.subjectGPS
dc.subjectELECTRICITY
dc.subjectSOFTWARE ARCHITECTURE
dc.subjectRURAL ACCESS
dc.subjectKNOWLEDGE WORKER
dc.subjectNETWORKS
dc.subjectCELLPHONES
dc.subjectFRAMEWORK FOR DEVELOPMENT
dc.subjectINFORMATION PROVIDERS
dc.subjectGOVERNMENT ORGANIZATIONS
dc.subjectPRIVATE SECTOR
dc.subjectEMAIL
dc.subjectELECTRONIC DATA
dc.subjectSUPPLY CHAIN
dc.subjectBROWSERS
dc.subjectNEW MARKETS
dc.subjectQUERIES
dc.subjectINFORMATION PROVISION
dc.subjectSOFTWARE APPLICATIONS
dc.subjectRESULT
dc.subjectMENUS
dc.subjectICT
dc.subjectMANAGEMENT SERVICES
dc.subjectSUPPLY CHAINS
dc.subjectBUSINESS
dc.subjectBUSINESSES
dc.subjectPHONES
dc.subjectCOMMERCIAL BANKS
dc.subjectTYPES OF USERS
dc.subjectPERFORMANCE
dc.subjectREVENUE MODEL
dc.subjectFUNCTIONALITY
dc.subjectFINANCIAL SUPPORT
dc.subjectCOMMUNICATION
dc.subjectPRIVATE PARTNERSHIPS
dc.subjectSOFTWARE DEVELOPMENT
dc.subjectONLINE BANKING
dc.subjectCOMMODITIES
dc.subjectCOMMUNICATION TECHNOLOGY
dc.subjectPAYMENT SYSTEMS
dc.subjectEGOVERNMENT
dc.subjectSERVER
dc.subjectMIDDLEMEN
dc.subjectUNIVERSAL SERVICE
dc.subjectFINANCIAL BENEFITS
dc.subjectBUSINESS ACTIVITIES
dc.subjectNEW MARKET
dc.subjectDATA ENTRY
dc.subjectCREDIT CARDS
dc.subjectSUPERVISION
dc.subjectMARKET RESEARCH
dc.subjectINFORMATION SYSTEM
dc.subjectRADIO STATIONS
dc.subjectBUYER
dc.subjectDATA RATES
dc.subjectVALUE CHAIN
dc.subjectMOBILE  PHONE
dc.subjectFINANCIAL RESOURCES
dc.subjectCONSUMER GOODS
dc.subjectPAYMENT SYSTEM
dc.subjectINFORMATION
dc.subjectJOINT VENTURE
dc.subjectSUPPLY CHAIN INTEGRATION
dc.subjectINFRASTRUCTURE DEVELOPMENT
dc.subjectSUPPLY CHAIN OPERATIONS
dc.subjectMENU
dc.subjectE-MAIL MESSAGES
dc.subjectBUSINESS MODELS
dc.subjectMARKET INFORMATION
dc.subjectBROADCASTS
dc.subjectENABLING ENVIRONMENT
dc.subjectSATELLITE
dc.subjectTELEVISION
dc.subjectNEW TECHNOLOGIES
dc.subjectQUERY
dc.subjectINSTITUTIONS
dc.subjectMARKET SEGMENT
dc.subjectLINK
dc.subjectCOMPUTERS
dc.subjectTELECOMMUNICATIONS
dc.subjectPHONE NUMBER
dc.subjectBUSINESS TO BUSINESS
dc.subjectCELL PHONE
dc.subjectMOBILE APPLICATION
dc.subjectFINANCIAL ADMINISTRATION
dc.subjectPRODUCTIVITY
dc.subjectFINANCING PLANS
dc.subjectMARKETING
dc.subjectPRIVATE INVESTMENT
dc.subjectAUTOMATION
dc.subjectSERVICE PROVIDER
dc.subjectLINKS
dc.subjectPAYMENT METHODS
dc.subjectINFORMATION NETWORK
dc.subjectPAYOUTS
dc.subjectDIGITAL TECHNOLOGIES
dc.subjectCUSTOMER SERVICE
dc.subjectPRIVATE SECTOR DEVELOPMENT
dc.subjectE- GOVERNMENT
dc.subjectCALL CENTER
dc.subjectDATABASES
dc.subjectEXPORT MARKET
dc.subjectAPPLICATION DEVELOPMENT
dc.subjectMOBILE SERVICE
dc.subjectAPPLICATION PROGRAMMING
dc.subjectRADIO
dc.subjectDEBIT CARDS
dc.subjectBROADBAND
dc.subjectCAPABILITIES
dc.subjectADMINISTRATIVE COSTS
dc.subjectTELEPHONE
dc.subjectDIGITAL DIVIDE
dc.subjectMARKET PRICE
dc.subjectACCESS TO INFORMATION
dc.subjectGOVERNMENT SERVICES
dc.subjectUSERS
dc.subjectPHONE
dc.subjectTECHNOLOGY
dc.subjectEGOVERNMENT PROJECTS
dc.subjectTRANSACTION
dc.subjectPROTOTYPES
dc.subjectOPERATING SYSTEM
dc.subjectSYSTEM DEVELOPMENT
dc.subjectCUSTOMER LOYALTY
dc.subjectCOMPUTER SCIENCE
dc.subjectFRAUD
dc.subjectRESULTS
dc.subjectINFORMATION DATABASE
dc.subjectMOBILE SERVICES
dc.subjectMOBILE NETWORKS
dc.subjectUNIVERSAL ACCESS
dc.subjectMOBILE COMMUNICATIONS
dc.subjectPERSONAL DATA
dc.subjectSECURITY FEATURES
dc.subjectBROADBAND NETWORKS
dc.subjectPRICE INFORMATION
dc.subjectNICHE MARKET
dc.subjectIMAGES
dc.subjectMARKET SEGMENTS
dc.subjectADMINISTRATION
dc.subjectGENERAL PUBLIC
dc.subjectOPERATING SYSTEMS
dc.subjectCELL PHONES
dc.subjectMARKET SHARE
dc.subjectSECURITY
dc.subjectB2B
dc.subjectNETWORK
dc.subjectSOFTWARE SUITE
dc.subjectCENTRAL SERVER
dc.subjectINSPECTIONS
dc.subjectTELECOM
dc.subjectINNOVATION
dc.subjectCERTIFICATES
dc.subjectMOBILE PHONES
dc.subjectPROFIT
dc.subjectBUSINESS MODEL
dc.subjectNUMBER OF USERS
dc.subjectCUSTOMERS
dc.subjectINTERFACE
dc.subjectSEARCHES
dc.subjectDATABASE
dc.subjectPROFITS
dc.subjectTIMELY ACCESS
dc.subjectCOMMUNICATIONS TECHNOLOGY
dc.subjectTECHNOLOGIES
dc.subjectBUSINESS PLANNING
dc.subjectMULTIMEDIA
dc.subjectCOMMODITY
dc.subjectINFORMATION INFRASTRUCTURE
dc.subjectPRIVATE SECTORS
dc.subjectTARGET
dc.subjectPRICES
dc.subjectUSES
dc.subjectINNOVATIONS
dc.subjectUSER
dc.subjectTECHNICAL STANDARDS
dc.subjectSERVICE PROVIDERS
dc.titleMobile Applications for Agriculture and Rural Development
dc.typeReport
dc.typeRapport
dc.typeInforme

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