Empowering approaches to Media interviews
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FAO ;
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Doing a media interview helps get FAO’s main message across to a wide audience. As an FAO staff member you can be an authoritative source for the media when they cover FAO-related issues. Thanks to you, they can answer the question “why” in relation to food price increases, reduction in numbers of hungry people, or any other topic that relates to the mandate of FAO - which is among the broadest of any UN agency. Be sure to link what you do to impact on people. For some agencies (humanitarian) th e link is obvious, but for FAO that may not always be the case. So you need to make the link all the time. These guidelines will help you better prepare and deal with an interview whether it is radio, TV or print.