#ElCampoSigue Radio: Safeguarding rural livelihoods in the face of COVID-19 in Colombia
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In the face of the COVID-19 pandemic, radio broadcasts, among other channels, have been extensively used as a Risk Communication and Community Engagement (RCCE) strategy. In Colombia, they have been instrumental in especially reaching rural communities. FAO in Colombia, through the #ElCampoSigue campaign, designed a communication and social mobilization strategy, aimed at providing information to actors along the food supply chain, in order to manage the impacts of COVID-19 — and the other shocks — on the agriculture sector and food and nutrition security. The campaign that translates to “Farming doesn’t stop”, offers a suite of communication tools for advocacy, public training and awareness to food supply chain actors. Almost a year after Colombia’s first lock down measure in March 2020, communication and innovation have proven to be vital strategies in the fight against the pandemic.
Against this background, this immersive webinar sought to recreate the experience of the El Campo Sigue radio broadcasts. This radio show style webinar specifically aimed to:
• Share experiences from #ElCampoSigue and the lessons learned at the community-level.
• Emphasize how communication programs are a strategic mechanism that support rural communities in sustaining the processes of production, transportation and marketing of agricultural products despite the economic barriers generated by COVID-19.
• Discuss the synergies and partnerships that facilitated the response to the emergency, as well as the recovery approaches.