Effects of Cost and Campaign Advertising on Support for California’s Proposition 37
| dc.creator | McFadden, Brandon R. | |
| dc.creator | Lusk, Jayson L. | |
| dc.date | 2017-04-01T20:17:10Z | |
| dc.date.accessioned | 2026-07-09T07:29:46Z | |
| dc.description | Proposition 37 would have required genetically engineered food in California to be labeled. This paper reports the results of a survey designed to determine Californians’ voting intentions prior to the vote, perceptions about the prevalence of genetically engineered foods in the United States, willingness to pay for a mandatory label, and effectiveness of advocacy advertising. Overall, Californians had inaccurate knowledge about the prevalence of genetically engineered foods, and stated they were willing to pay up to 13.8% higher food costs on average for a mandatory label. Findings suggest that the effectiveness of opposition advertising was likely a formative factor in the defeat of Proposition 37. | |
| dc.identifier | doi:10.22004/ag.econ.158284 | |
| dc.identifier | https://ageconsearch.umn.edu/record/158284/files/JARE_Aug2013__3_McFadden_p174.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/158284 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/588965 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/158284 | |
| dc.title | Effects of Cost and Campaign Advertising on Support for California’s Proposition 37 | |
| dc.type | Text |