The Increase of Competitiveness of Serbian Products in International Trade Through a System of Protecting Geographical Indications
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This Article analyzes harmonization of regulations adopted by the Republic of Serbia in the field of
protecting geographical indications with the EU relevant regulations. Full harmonization with the acquis
communautaire should create a possibility for Serbia to sell its products on the World Market
and to protect these brands legally.
Serbia is rich in natural, agricultural and food products produced in undeveloped rural areas.
However, unlike European producers, producers in Serbia have not sufficiently recognized their
economic interest to protect their products with geographical indications and are less likely to use
this type of protection.
Therefore, we believe that an adequate system of protection harmonized with European and International
Standards represents a significant economic potential for developing rural areas and can provide
competitiveness of Serbian products labeled with geographical indications both on European and
International Market.