Marketing Rural Sanitation Improvements in Tanzania
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World Bank, Washington, DC
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In 2009 the Water and Sanitation Program
Africa began working with 10 local governments to test the
effectiveness of marketing as a method to prompt households
in rural Tanzania to invest in improving their sanitation
facilities. This initiative carried out with local and
national governments, development agencies, nongovernmental
organizations (NGOs), and private marketing firms delivering
an integrated campaign is resulting in households upgrading
their sanitation facilities. The emerging experiences have
enabled the Ministry of Health and Social Welfare to secure
funding for a national sanitation campaign in fiscal year
2012. The campaign aims to increase sustained access to
improved sanitation.
Palabras clave
ACCESS TO CAPITAL, ACCESS TO WATER, BEHAVIOR CHANGE, BENEFITS OF SANITATION, COMMUNITIES, DEMAND FOR SANITATION, DISTRICTS, GOOD SANITATION, HOUSEHOLD SANITATION, HOUSEHOLDS, HYGIENE, HYGIENE FACILITIES, INTERVENTION, LATRINE, LATRINES, LEARNING, MASS MEDIA, NATIONAL RADIO, POOR PEOPLE, RADIO, RURAL AREAS, RURAL SANITATION, SAFETY, SANITATION, SANITATION COVERAGE, SANITATION FACILITIES, SANITATION FACILITY, SANITATION IMPROVEMENTS, SANITATION PROGRAM, SANITATION PROMOTION, SANITATION SERVICES, SOAP, SOCIAL WELFARE, TOILET, TOTAL SANITATION, VILLAGES