Supermarket Sales of Crawfish and Competing Crustacean Products
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Understanding supermarket sales of crawfish and potential competing crustacean products has
the potential to assist the crawfish industry to refine its marketing strategies. A.C. Nielsen scanner
data were used to develop a descriptive sales analysis of crawfish and competing crustacean
product markets. Market shares, market trends and price fluctuations for different product forms
of crawfish, crab, shrimp and lobster are presented for the period of 2005-2010. Markets for
crawfish and competing products are described for different cities in the U.S. Discussions of
potential effects of market specific demographics on consumption of crawfish and competing
crustacean products are included.