Advertising in the U.S. Non-Alcoholic Beverage Industry: Are Spillover Effects Negative or Positive? Revisited using a Dynamic Approach

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http://hdl.handle.net/123456789/560104

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https://ageconsearch.umn.edu/record/61321/files/Dharmasena_%20Capps%20and%20Clauson%20AAEA%202010%20Paper%20_Advertising%20_%20NAB_%20AAEA_10729.pdf

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University of Minnesota