What Brazil does when nature calls: applying situational theory of problem solving for coalition-building for sustainable agricultural practice for brazilian farmers.
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Brazil initiated national actions toward sustainable farming in response to climate change. Qualitative studies were conducted using Situational Theory of Problem Solving (STOPS) to understand how farmers and stakeholders recognize problems and constraints in their solution adoption. A model practice of strategic communication is presented for the change agents in sustainable agriculture practice worldwide.
Palabras clave
Sustentabilidade, Teoria da Resolução de Problemas, STOPS, Integrated Crop-Livestock-Forest, ILPF, Crop-livestock-forestry integration, Agricultura Sustentável, Comunicação, Relações Publicas, Sistema de Cultivo, Sustainable agriculture