Overview of organic markets: an opportunity for aquaculture products?
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Consumer awareness about food production in general is growing and, as a result, the organic food sector is showing strong growth in markets in many developed countries, especially in the United States and in Europe. Most conventional retailers have now introduced organic products and many supermarket chains are creating in-house labels for their own lines of these products. The organic sector responds to the need of a group of generally well-educated and economically well-off consumers. The mai n motivation to buy organic food products is linked to health and environmental concerns, but life-style and quality aspects are also increasingly important drivers of consumers’choices.