Adjustments in Agricultural Marketing
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No conscious attempt will be made in these remarks to relate adjustments .in
marketing to adjustments in farm productiono I am not an agricultural fundameptalist
but I am an agricultural realist. As such, I recognize that some farm prdplems
find their source in the marketing area but my focus is not there today. >
Marketing adjustments lie against a backdrop of declining food industries~ in
terms of numbers. Often these adjustments hit the small tOW"n industrial and S
social complex the hardesto These adjustments increasingly result in more of ithe
agribusiness complex. The closeness of interrelationships between production and
marketing will grow. ·
Against this setting let us talk, and dramatize a bit, four basic adjust~ents
bearing on you and your businesses. If the drama looms large, remember that t~~ very
continuity of evolutionary changes in marketing is most disarming.