The application of risk communication to food standards and safety matters
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
FAO ;
Resumen
Descripción
Risk communication was defined by the March 1995 Consultation on the Application of Risk Analysis to Food Safety Issues as “an interactive process of exchange of information and opinion on risk among risk assessors, risk managers, and other interested parties”. The practical application of risk communication in relation to food safety involves all aspects of communications among risk assessors, risk managers and the public. This includes the mechanisms of delivery; message content; timeliness of the communication; the availability and use of supporting materials and information; and the purpose, credibility and meaningfulness of the communication. With increased public concern regarding food safety, greater demands are placed on risk communicators to involve the public and other interested parties in an interactive dialogue and to explain the magnitude and severity of risks associated with foodborne hazards in clear and comprehensible terms that convey credibility and trustworthin ess. This requires communicators to recognize and overcome gaps in knowledge as well as obstacles inherent in the uncertainties of scientific risk assessment.