THE PERCEPTION OF CHANGES IN AN AGRICULTURAL COOPERATIVE DUE AN STRATEGIC ALLIANCE: THE CASE OF SWINE RAISERS COOPERATIVE FROM ENCANTADO-RS AND TETRA PAK
| dc.creator | Silva, Tania Nunes da | |
| dc.creator | Pedrozo, Eugenio Avila | |
| dc.creator | Stockmann, Mario | |
| dc.date | 2017-04-01T16:31:21Z | |
| dc.date.accessioned | 2026-07-09T04:23:15Z | |
| dc.description | This paper analyzes the strategic alliance between Swine Raisers Cooperative from Encantado - RS (Cosuel) and Tetra Park the processing unit of sterilized box milk (Long Life Milk). As academic interesting topics, the following issues were studied: the environment before, during and after the alliance, taking as theoretical base the work of Yoshino and Rangan (1996); the perception of the managers and associates regarding the changes which occurred in the cooperative taking as theoretical base the works of Mintzberg, Ahlstrand & Lampel (2000); and, additionally, a double complexity model was applied, taking as theoretical base the works of Pedrozo (1995). Also was explored the cultural change which took place in the cooperative as a whole (rural property, industry and the final consumer), and made it possible for Cosuel to develop competitive actions with limited financial aid and actions. | |
| dc.identifier | doi:10.22004/ag.econ.34403 | |
| dc.identifier | https://ageconsearch.umn.edu/record/34403/files/0504si01.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/34403 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/549150 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/34403 | |
| dc.title | THE PERCEPTION OF CHANGES IN AN AGRICULTURAL COOPERATIVE DUE AN STRATEGIC ALLIANCE: THE CASE OF SWINE RAISERS COOPERATIVE FROM ENCANTADO-RS AND TETRA PAK | |
| dc.type | Text |