Household Level Lamb Consumption Patterns
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This report is an analysis of the ACNielsen HomeScanTM data for lamb purchases stratified or
sliced by several demographic characteristics of the purchasing households, including: (1)
household size; (2) household income; (3) age of the household food preparer; (4) employment
status of the household food preparer; (5) education level of the household food preparer; (6)
household race; and (7) region where the household is located. The results provide data on
market penetration (the percentage of households who buy lamb) viewed from a number of
demographic perspectives and provide guidance for allocation of lamb advertising dollars.