Firm strategic labelling and Chinese consumers' preference for carbonated beverages: The role of healthfulness and taste

dc.creatorYang, Yue
dc.creatorHu, Wuyang
dc.creatorDing, Yulian
dc.creatorChen, Kevin Z.
dc.creatorDu, Jia
dc.date2026-01
dc.date2026-03-06T18:29:01Z
dc.date2026-03-06T18:29:01Z
dc.date.accessioned2026-06-27T15:02:00Z
dc.identifierhttps://hdl.handle.net/10568/181986
dc.identifier.urihttp://hdl.handle.net/123456789/92658
dc.languageen
dc.publisherWiley
dc.rightsLimited Access
dc.sourceYang, Yue; Hu, Wuyang; Ding, Yulian; Chen, Kevin Z.; and Du, Jia. 2026. Firm strategic labelling and Chinese consumers' preference for carbonated beverages: The role of healthfulness and taste. Australian Journal of Agricultural and Resource Economics 70(1): 255-271. https://doi.org/10.1111/1467-8489.70086
dc.subjectlabelling
dc.subjectconsumers
dc.subjectcarbonated beverages
dc.subjectconsumer behaviour
dc.subjecthealth
dc.subjectsugar
dc.subjectflavour
dc.subjectreducing sugars
dc.titleFirm strategic labelling and Chinese consumers' preference for carbonated beverages: The role of healthfulness and taste
dc.typeJournal Article

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