GloMIP Communication Strategy

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dc.creatorPaguirigan, Neale Marvin
dc.date2024
dc.date2024-12-10T19:56:18Z
dc.date2024-12-10T19:56:18Z
dc.date.accessioned2026-06-27T04:12:23Z
dc.descriptionThis compilation of communication collaterals highlights the value of the Global Market Intelligence Platform (GloMIP) in enhancing breeding programs through its strategic use of market intelligence. The Platform plays a pivotal role in supporting market segmentation and product design, enabling more targeted and impactful breeding initiatives. Additionally, it generates critical insights that align with the CGIAR's five impact areas, offering valuable opportunities for advancing agricultural innovation. By fostering evidence-based decision-making, the GloMIP empowers stakeholders to optimize breeding strategies, ensuring they are more responsive to market needs and development goals. This report emphasizes the Platform's potential to drive transformative change in agricultural research and development, promoting sustainable solutions that address global challenges.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/163309
dc.identifier.urihttp://hdl.handle.net/123456789/25055
dc.languageen
dc.publisherInternational Rice Research Institute
dc.rightsOpen Access
dc.sourcePaguirigan, N.M., 2024. GloMIP Communication Strategy. CGIAR Market Intelligence : International Rice Research Institute.
dc.subjectmarket intelligence
dc.subjectbreeding programmes
dc.subjectagricultural innovation
dc.subjectstrategies
dc.titleGloMIP Communication Strategy
dc.typeReport

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Instituto Internacional de Investigación del Arroz (IRRI)