INVESTIGATING PREFERENCES FOR ENVIRONMENT FRIENDLY PRODUCTION PRACTICES: TASTE SEGMENTS FOR ORGANIC AND INTEGRATED CROP MANAGEMENT IN ITALIAN HOUSEHOLDS
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This paper reports some preliminary results on a mixed logit random utility analysis of conjoint data from costumers' preferences over agricultural products. The data are collected via a telematic sample representative of Italian households. The survey instrument was implemented via a computer supported system. A multivariate normal full correlation structure is imposed in the mixed logit estimation and the implications of such a taste structure are examined.