ARGUMENTS SUPPORTING KEFIR MARKETING TO THE LOW-INCOME URBAN AFRICAN POPULATION IN SOUTH AFRICA
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Low-income urban African communities in South Africa constitute a market for low-cost products. Although urbanised, these communities’ traditional rural food consumption behaviour is often still present, and this includes large volumes of sour milk or Maas. The low-income urban African is, however, deprived of this product due to numerous factors, resulting in nutritional shortages in the diet. Therefore, the demand exists in low income urban African communities for a low-cost fermented milk product with high nutritional value that is safe to consume and that is comparable in taste to traditional Maas. Kefir, a fermented milk product of Russian origin, has the ability to satisfy these needs.