Advancing rural advisory services to promote market orientation in Egypt
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Rural advisory services play a crucial role in improving smallholders’ livelihoods and reducing rural poverty by equipping farmers with the information, knowledge, and skills needed to increase their productivity and profitability, to manage risks, and to engage effectively with markets. This entails diverse services that empower farmers to make informed decisions, manage their farms as sustainable businesses, and act collectively to improve economic operations. This wide range of rural advisory services that address agricultural productivity, as well as producers’ organizational, management and marketing capacities, are recognized as market-oriented services. Such diverse services are often provided by multiple service providers from public, private, and civil society organizations who engage in the delivery of services in different forms and capacities. Recognizing and leveraging this plurality of service providers has the potential to enhance the quality of services and inclusivity of the service system, ensuring that effective services are accessible to small-scale farmers and responsive to their diverse needs.