Application of a modern marketplace in the European agribusiness
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The objective of this research is to develop a concept for an innovative online marketplace which unites agricultural producers and suppliers within a single system that works as an innovative organisational solution offering a shorter route for actors to find each other thus ultimately reducing the costs of the exchange of goods. The concept of the electronic agricultural purchasing marketplace embodies a novel approach to today’s agriculture based on modern technologies offering an opportunity to both agricultural producers and suppliers providing production input materials to maintain communication, perform administrative tasks and trade with each other electronically within a single system that has several unique functions.