IPPC communications strategy 2023–2030
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
FAO ;
Resumen
Descripción
The IPPC communications strategy 2023–2030 is a road map for the International Plant Protection Convention (IPPC) community for effectively informing, advocating and engaging stakeholders to protect global plant health. Aligned with the IPPC Strategic Framework 2020–2030, the strategy details the IPPC’s communication objectives, value proposition, target audiences and stakeholders, key messages and channels, methods of monitoring and evaluating impact, and milestones to be achieved.
Raising public awareness on how vital plant health is to global food security, the environment and international trade requires a cohesive global road map that communicates more thoughtfully and proactively the need to support the IPPC mission. The IPPC, ratified by 184 contracting parties, makes provisions to achieve this, along with International Standards for Phytosanitary Measures (ISPMs). The convention and standards, once adopted and implemented by parties, are seen to protect plant health and ultimately contribute to achieving the Sustainable Development goals particularly in achieving zero hunger, protecting the environment against plant pests and climate change impact, and providing decent livelihoods by protecting trade and economies from the impact of plant pests.
Communication, thus, needs to be strategic and impactful to generate greater and sustainable investments while creating ripples of positive behavior change towards protecting global plant health. With eight communication milestones identified in the strategy, the IPPC community is moving towards more innovative ways of communicating by enhancing digital platforms such as the International Phytosanitary Portal and facilitating greater engagement through social media. IPPC communications is moving from the traditional one-way, top-down process with the establishment of a Community of Practice in communication to allow a more robust and timely knowledge exchange, information sharing and collaboration. These approaches and how to operationalize them are captured in the IPPC communications strategy 2023–2030.