Willingness to Pay for Sensory Attributes in Beer

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dc.creatorGabrielyan, Gnel
dc.creatorMcCluskey, Jill J.
dc.creatorMarsh, Thomas L.
dc.creatorRoss, Carolyn F.
dc.date2017-04-01T16:49:28Z
dc.date.accessioned2026-07-09T07:54:41Z
dc.descriptionAs microbrew beers have become more popular, the intrinsic characteristics of beer have become more important in consumer purchasing decisions. We identify sensory properties that influence consumers’ willingness to pay for beer using a contingent valuation model that includes subjective sensory evaluations and sociodemographic characteristics of consumers. We find that overall taste and hoppiness of a beer have a significant and positive impact on willingness to pay.
dc.identifierdoi:10.22004/ag.econ.165908
dc.identifierhttps://ageconsearch.umn.edu/record/165908/files/ARER2014%2043x1%20AEA%20McCluskeyGnel.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/165908
dc.identifier.urihttp://hdl.handle.net/123456789/593534
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/165908
dc.titleWillingness to Pay for Sensory Attributes in Beer
dc.typeText

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