Red Arrow Products Smokin’ Into the Future: Facing Changing Diets and New Challenges in the Food Industry
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This case study is intended for use by undergraduates studying agribusiness and agricultural economics. The case introduces a firm whose products are minor ingredients for an iconic, but declining food item. The learning outcomes sought from this case is to: i) understand the structural changes in the meat industry and its implications on the production and demand for hot dogs; ii) examine the sources of competitive advantage faced by ingredient suppliers; and iii) analyze the elements of organizational change and the adaptive solutions in a declining market.
The study, inter alia, includes concepts from agribusiness strategic management (i.e., industry driving forces, economic market structure, and competitive advantage), and supply chain management to examine the firm and industry.