Strategic Interactions, Risks and Coordination Costs in Food Marketing Channels: The Mediating Role of Futures Markets

dc.creatorKuwornu, John K.M.
dc.creatorKuiper, W. Erno
dc.creatorPennings, Joost M.E.
dc.creatorMeulenberg, Matthew T.G.
dc.date2017-04-01T20:03:29Z
dc.date.accessioned2026-07-09T02:51:19Z
dc.descriptionWe examine the interaction of marketing channel members and the influence of these interactions on incentives, coordination costs, and risk allocation strategies in a food marketing channel. For this purpose we specify a three-stage principal-agent marketing channel model involving producers, wholesalers, retailers and a futures market. We compare the situation with and without futures market. The empirical results regarding the Dutch ware potato marketing channel during 1971-2003 reveals that, possibly as a result of increases in incentives to producers and wholesalers, the coordination costs of the marketing channel decreased significantly, both with and without futures trade. The coordination costs of a marketing channel with a futures market are lower than without futures, demonstrating the price discovery role of the futures markets. The results also show that risk shifted from retailers to producers and wholesalers.
dc.identifierdoi:10.22004/ag.econ.7740
dc.identifierhttps://ageconsearch.umn.edu/record/7740/files/sp06ku02.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/7740
dc.identifier.urihttp://hdl.handle.net/123456789/521456
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/7740
dc.titleStrategic Interactions, Risks and Coordination Costs in Food Marketing Channels: The Mediating Role of Futures Markets
dc.typeText

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