MARKETING EFFICIENCY OF DIFFERENT CHANNELS FOR POTATO IN SELECTED AREAS OF BANGLADESH
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The present study attempts to examine the marketing efficiency for different potato marketing channels by using six performance indicators. The study revealed that local marketing channel-II (Farmer - Bepari - Consumer) was efficient while the channel which supply potato to the major consuming area i.e. channel-VI (Farmer - Aratdhar - Paiker - Retailer - Consumer) was more efficient. The channel-VI by which farmers sell potato through local Aratdhar need to be encouraged. By the indication of producers' share to consumers' price (62 to 85 per cent) and other performance indicators, potato market can be considered as efficient.