Social Marketing of Bednets in Tanzania
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World Bank, Washington, DC
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Malaria is still a devastating disease
in sub Saharan Africa where it kills at least one million
people every year (United Nations Children's Fund, or
UNICEF 2003). Children are most vulnerable to malaria
attacks, which kill more than 3,000 children every day,
largely in Africa. At least 100 Tanzanian children die daily
because of the disease. Another high-risk group is pregnant
women. However, all other adults are also exposed to
substantial risk of malaria. In Tanzania, control and care
of malaria puts a huge burden on financial and economic
costs both at micro and macro levels, thus translating into
enormous poverty implications. As such, malaria has a
potential in slowing down the achievement of the millennium
development goals (MDGs) in countries where it is endemic as
is the case in many parts of Tanzania.
Palabras clave
ANTENATAL CARE, CHILD SURVIVAL, CLINICS, COMMUNITY PARTICIPATION, DISTRICT HEALTH MANAGEMENT, DISTRICT HEALTH MANAGEMENT TEAM, HEALTH MANAGEMENT, HEALTH RESEARCH, HEALTH WORKERS, HIGH-RISK, INSECTICIDE-TREATED NETS, INTERVENTION, MALARIA, MALARIA ATTACKS, MALARIA CONTROL, MALARIA CONTROL STRATEGIES, MALARIA MORBIDITY, MATERNAL AND CHILD HEALTH, MCH, MORBIDITY, MORTALITY, MOSQUITO NETS, POSTERS, PREGNANT WOMEN, PREVENTION OF MALARIA, PRIMARY SCHOOL, PRIMARY SCHOOLS, PRIVATE SECTOR, SENSITIZATION MEETINGS, SOCIAL DEVELOPMENT, SOCIAL MARKETING, SOCIAL SERVICES, TROPICAL MEDICINE, VOUCHER SCHEME, WORKERS