Promocja towarowa na rynku mięsa wieprzowego – doświadczenia, efekty, rekomendacje
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The paper elaborates on the characterization and assessment of the American experience in the use of
commodity promotion to increase the efficiency of the producers and processors of pork and competitiveness
of the sector and attempt to present recommendations for the pork meat sector in Poland. Competitiveness of
the pork sector is determined, inter alia, by the joint actions of pork producers and processors in the range
of generic promotional activities. For the assessment of the pork meat sector in Poland, currently surviving
structural crisis it seems important to know the experiences of other countries in this regard. Experience
commodity promotion programs in the U.S. have confirmed as their economic efficiency and to ensure the
development of this sector and stabilize producers’ incomes