The market for PDO/PGI protected regional products: consumers' attitudes and behaviour
| dc.creator | Van Ittersum, Koert | |
| dc.creator | Candel, Math | |
| dc.creator | Torelli, Franco | |
| dc.date | 2017-04-01T18:19:04Z | |
| dc.date.accessioned | 2026-07-09T10:39:56Z | |
| dc.description | In this paper, we examine which consumers purchase PDO/PGI protected regional products and to what extent these consumers perceive a PDO or PGI label to add value to the regional product. A PDO/PGI label guarantees the region of origin of products and legally protects these products from other Small and Medium-Sized Enterprises trying to imitate or to benefit from the image of the product. The authors find that users of protected regional products can be differentiated from non-users. Like users of brands (versus generic brands}, users of regional products tend to be older and have higher incomes. Living in the region of origin of a regional product increases the likelihood of purchasing that product. Users attach more value to knowing the country/region of origin of the food products they purchase. Further, it is shown that users of regional products are willing to pay more for regional products that are protected by a PDO/PGI protection label. One of the reasons for this is that they perceive the PDO/PGI protection label to guarantee authentic, high quality products. Although a PDO/PGI protection label adds value to regional products, there is one large problem, namely the lack of consumer awareness and understanding of the PDO/PGI protection label. Unless the consumer awareness and understanding of these labels is improved, the added value of PDO and PGI labels will be limited. | |
| dc.identifier | doi:10.22004/ag.econ.241121 | |
| dc.identifier | https://ageconsearch.umn.edu/record/241121/files/Van%20Ittersum_%20J.J.M.%20Candel%20and%20Torelli%20_1999_The%20market%20for%20PDO%20and%20PGI%20protected%20regional%20products.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/241121 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/620851 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/241121 | |
| dc.title | The market for PDO/PGI protected regional products: consumers' attitudes and behaviour | |
| dc.type | Text |