Repeat Buying Behavior for Ornamental Plants: A Consumer Profile
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This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase,
measured in transactions per month, for ornamental plants. While we found several differences in demographic
characteristics of respondents, the two major factors impacting the frequency of buying for ornamental
plants were the purpose of the purchase (self use vs. gifts) and seasonality. Respondents with a college degree in the
older age groups, and higher income levels had a lower frequency of buying while individuals with medium income
levels increase frequency of buying. Several ornamental plant attributes were also included in the analysis.