Consumer attitudes to GM foods: some preliminary results from Western Australia
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Numerous qualitative studies have examined consumer attitudes towards genetically modified
foods. This research adds to those studies by using choice modelling methods to examine the
extent to which Western Australian consumers are willing to pay to avoid GM foods, if at all.
The questionnaire asked respondents to choose between hypothetical baskets of foods with
different attributes before asking them explicit “willingness to pay” questions. The fieldwork
on which this paper is based has only recently been completed, and so the results are
preliminary. However they appear statistically robust and consistent with previous findings.
The presentation will include an outline of the survey and a summary of results.