From Productivism to Flexible Specialization? Experiences from a Restructuring Process in the Norwegian Dairy Industry
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In this paper we will ask how "local action" coordinated with "central action"
from within the cooperative organization of "TINE Norwegian Dairies" may
soften the structural changes that are taking place in the Norwegian dairy
sector. We will look at what strategies the local and central actors are choosing.
Here we want to show some of the socio-economic effects of global trends
down to the local level. We would like to show the links between the global
and the local trends, and at the same time show what types of opportunities
and coping strategies are available to those who make their living from milk
production. Is it possible in this situation for a formerly volume-oriented dairy
cooperative to focus instead on value and value added?