Consumers’ concerns and external drivers in food markets
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The objective of this report is to analyse the major tastes and preferences of consumers in food consumption, as well as expected changes in these over time. We identify five important consumer trends and purchase drivers: food safety and health benefits; corporate social responsibility; production systems and innovations; sustainability; and food origin. For each of these trends we will consider relevant actions that are being implemented by governments, non-governmental organisations (NGOs) an d the private sector.