Factors Contributing to Effective U.S. Cooperative Member-owner Communications

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dc.creatorBrown, Lisa N.
dc.creatorKenkel, Philip L.
dc.creatorHolcomb, Rodney B.
dc.creatorNaile, Traci J.
dc.date2017-04-01T14:13:24Z
dc.date.accessioned2026-07-09T06:47:58Z
dc.descriptionIn 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.
dc.identifierdoi:10.22004/ag.econ.143027
dc.identifierhttps://ageconsearch.umn.edu/record/143027/files/Brown_LisaFactorsContributingtoEffectiveCoopCommunications_Final.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/143027
dc.identifier.urihttp://hdl.handle.net/123456789/580955
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/143027
dc.titleFactors Contributing to Effective U.S. Cooperative Member-owner Communications
dc.typeText

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