FACTORS INFLUENCING CONSUMERS' LIKELIHOOD OF PURCHASING SPECIALTY FOOD AND DRINK PRODUCTS ON-LINE: RESULTS OF CONSUMER REVIEWS OF 12 SELECTED SITES
| dc.creator | White, Gregory K. | |
| dc.date | 2017-04-01T19:25:02Z | |
| dc.date.accessioned | 2026-07-09T04:00:14Z | |
| dc.description | A total of twelve companies marketing specialty food and drink products on the World Wide Web were identified for this study. Four each marketed coffee, salsa, and seafood. Over a three week period, 163 respondents completed a total of 973 site evaluations. While respondents preferred to purchase products from a retail store, the majority identified at least one product from the sites which they would likely purchase on-line in the next six months. Respondents who regularly purchase one of the products monthly or more often were significantly more likely to make an on-line purchase in the future than those who purchase the product less frequently. Respondents who rated the overall appeal of a company's WWW site as good or excellent were nearly six times as likely to say that they would be likely to purchase the product on-line than those who rated the site as fair or poor. While no single site characteristic stood out relative to the others as having a major influence on increasing the likelihood of making an on-line purchase, insufficient company and/or product information reduced consumers' willingness to purchase on-line and by mail order. | |
| dc.identifier | doi:10.22004/ag.econ.27893 | |
| dc.identifier | https://ageconsearch.umn.edu/record/27893/files/27030031.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/27893 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/543307 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/27893 | |
| dc.title | FACTORS INFLUENCING CONSUMERS' LIKELIHOOD OF PURCHASING SPECIALTY FOOD AND DRINK PRODUCTS ON-LINE: RESULTS OF CONSUMER REVIEWS OF 12 SELECTED SITES | |
| dc.type | Text |