Choose your crop carefully
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Technical Centre for Agricultural and Rural Cooperation
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A mushroom grower in Zimbabwe describes how, by growing a crop that is in high demand, he has made his job of marketing an easy one. He now has a large operation, producing over one ton of mushrooms per day, but the lessons about the value of identifying a niche crop, and paying close attention to growing conditions and packaging will also be relevant to small-scale farmers who grow, or would like to grow, delicate crops.