Explaining Market and Enterprise Structures in the Food Marketing Chain
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Our objective in this paper is to review the origins and main points of theories of firm behaviour used in economic theory and strategic management, with particular reference to the food marketing chain. We argue that while neoclassical economics may provide a robust framework in which to understand market outcomes for long run atomistic competition, such as conventionally modelled by agricultural economists, modern developments in both economics and strategic management add substantially to our ability to explain firm and market structures in the food marketing chain.