Are Food Exchange Websites the Next Big Thing in Food Marketing? A Latent Class Analysis.

dc.creatorVassalos, Michael
dc.creatorLim, Kar Ho
dc.date2017-04-01T20:21:38Z
dc.date.accessioned2026-07-09T08:01:18Z
dc.descriptionA Latent Class model is utilized to examine vegetable and livestock producers’ preferences for a number of different features offered by food exchange websites. The results indicate that growers are willing to pay on average $55.69 per month if an online marketplace is offered. Additionally, the WTP for advertising on FacebookSocial media is on average $20.43 per month. Lastly, the producers are willing to pay $31.37 per month more for the service if it is provided by a private for profit company.
dc.identifierdoi:10.22004/ag.econ.170199
dc.identifierhttps://ageconsearch.umn.edu/record/170199/files/AAEA%202014%20V.L.%20MS.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/170199
dc.identifier.urihttp://hdl.handle.net/123456789/594732
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/170199
dc.titleAre Food Exchange Websites the Next Big Thing in Food Marketing? A Latent Class Analysis.
dc.typeText

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