Market Intelligence Utilization by Small Food Companies: An Application of the Grounded Theory Method in Exploratory Research

Vista sencilla de ítem
dc.creatorJohnson, Aaron J.
dc.creatorEgelkraut, Thorsten M.
dc.creatorGrout, Cyrus A.
dc.date2017-04-01T20:02:57Z
dc.date.accessioned2026-07-09T06:41:02Z
dc.descriptionInsights into how small agribusinesses acquire, process, and use market intelligence are critical to improving their marketing competencies and to understanding practices that lead to better business performance. However, the current body of literature is limited in this topic. We apply the exploratory research method of grounded theory to better understand how small- to medium-sized food companies fi nd and utilize information in their decision-making process. We develop a taxonomy of information types sought and provide insight into how and when these fi rms utilize this information. In addition, we develop a conceptual model that demonstrates different relationships between information, knowledge, and actions.
dc.identifierdoi:10.22004/ag.econ.139049
dc.identifierhttps://ageconsearch.umn.edu/record/139049/files/Johnson_41_2.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/139049
dc.identifier.urihttp://hdl.handle.net/123456789/579591
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/139049
dc.titleMarket Intelligence Utilization by Small Food Companies: An Application of the Grounded Theory Method in Exploratory Research
dc.typeText

Archivos

Colecciones

University of Minnesota