THE DETERMINANTS OF ECO-LABEL USAGE IN THE ORGANIC PRODUCE MARKET OF NORTHEAST ARKANSAS

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This study used consumer intercept interviews at farmers markets and organic produce retail stores in northeast Arkansas to determine the variables that influence eco-label usage in organic produce markets. The results indicate that females, those with higher annual incomes, consumers who believe the use of pesticides has negative impact on health and the environment, and those who usually organic purchase organic produce are all more likely to use eco-labels in purchasing organic produce. The findings also suggest that there is a direct relationship between income levels and marginal probability of eco-label usage. The result of this study provides a more current picture of the major determinants that influence eco-label usage among consumers which will be valuable as the USDA proposed organic standards are implemented in the market.

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http://hdl.handle.net/123456789/534665

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https://ageconsearch.umn.edu/record/20694/files/sp01ar02.pdf

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University of Minnesota