PRODUCER ACCEPTANCE OF A NEW PEANUT MARKETING COOPERATIVE:  A SURVEY OF GEORGIA PEANUT PRODUCERS

Hancock, Samuel J.; Ray, Todd S.; Fletcher, Stanley M.; Thomas, William A.

PRODUCER ACCEPTANCE OF A NEW PEANUT MARKETING COOPERATIVE: A SURVEY OF GEORGIA PEANUT PRODUCERS

Autores

Descripción

Market conduct has become an important issue for peanut farmers. Consolidation in the first buyer market, increased imports, and political uncertainty have increased peanut producers' marketing risks. The purpose of this paper was to examine demographic differences in peanut producers' perceptions of the current marketing environment as well as their attitudes towards new marketing institutions. A standard t-test revealed that producers growing more than 250 acres of peanuts, irrigating at least 50 percent of their peanuts, and producers located in Southwest Georgia were statistically more dissatisfied with the current marketing environment and significantly more receptive to forming a new generation peanut cooperative.