RETAIL BUYERS' EXPECTATIONS CONCERNING THE GROWTH OF VALUE-ADDED PRODUCE AND PERCEPTIONS OF THE IMPORTANCE OF PROMOTIONAL VEHICLES USED TO SELL VALUE-ADDED PRODUCE

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dc.creatorWolf, Marianne McGarry
dc.date2017-04-01T13:50:40Z
dc.date.accessioned2026-07-09T03:55:58Z
dc.descriptionThe research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product.
dc.identifierdoi:10.22004/ag.econ.26780
dc.identifierhttps://ageconsearch.umn.edu/record/26780/files/30010156.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/26780
dc.identifier.urihttp://hdl.handle.net/123456789/542194
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/26780
dc.titleRETAIL BUYERS' EXPECTATIONS CONCERNING THE GROWTH OF VALUE-ADDED PRODUCE AND PERCEPTIONS OF THE IMPORTANCE OF PROMOTIONAL VEHICLES USED TO SELL VALUE-ADDED PRODUCE
dc.typeText

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